Cali Yoga Studio
Yoga & Calisthenics Studio – Logo Design
The Brief
A new yoga and calisthenics studio needed a logo to launch with, something that would let them show up professionally from day one and build trust with potential clients.
The Approach
With a logo-only brief the pressure is on every element to work hard. I focused on finding a mark that felt distinctive and considered rather than generic, something that would look at home on signage, social media, and printed materials equally.
The Mark
The logomark is inspired by a hand-drawn line. The shape represents a body in crow pose, a position where strength and balance meet, but reduced right down to its simplest form, a single brushstroke.
Typography & Colour
A modern and slightly playful serif pairs with the mark to anchor the identity and add credibility. Where the logomark feels expressive and fluid, the type adds a layer of trust, the two balance each other in the same way the studio balances movement and control. A focused colour palette rounds out the system, giving the business the consistency it needs to look established from the outset.
The Outcome
A refined, considered logo that gives a new business the confidence to promote itself and the foundation to build a recognisable brand over time.
Lizzie Wa Design 